03/06
Starting 2006, dramatic changes are on the way for IFFT

International Furniture Fair Tokyo (IFFT) will base its activities on the following three concepts:

• Rediscovering the Japanese residential culture
• Promoting the Japanese lifestyle to the world
• Upgrading residential cultures & contributing to society

In order to actively promote the newly enhanced IFFT, the organization has invited Mr. Kohei Takada as producer of the show. Mr. Takada will be supported by a committee whose members include product & interior designer Mr. Eiri Iwakura, and design consultant Ms. Coco Funabashi, President and CEO of the Tokyo Design Center.

IFFT will also strengthen its core value of being “a trade show that achieves business results” by renewing efforts in soliciting participation by companies providing high quality goods and services, to be exhibited in an area encompassing 3 halls at the Tokyo Big Sight. By bringing the most exciting and attractive exhibitors together in one concentrated area, IFFT seeks to increase attendance by high-potential buyers. Furthermore, IFFT will increase its show quality by implementing an exhibit standard for all exhibitors.

The exhibit standard will also be applied to participating overseas companies to enhance the total quality of the show. It will also create an attractive exhibiting environment through effective zoning and site decoration, and will upgrade its efforts in providing the latest interior-related information to its end-users.

IFFT will actively strive to improve the show from all quarters, including design, products, industry information, and new ideas. These efforts will establish Tokyo, where IFFT is held, as the center of the world in the interior business.

+ info: IFFT