“This has been made possible by the group’s reinvesting of profits as well as its in-house organisation”, claims Andrés Manzano Dólera, the group’s general manager. In 1995, the company registered total sales of 459,000 euros and in 2004 it invoiced more than 23.8 million euros.

The Smart Market Group is comprised by the companies Smart Market (with the brands Icelands, Leopard, Alligator and Mcgiver) and Appletree (Avocado, Appletree, Butaka, Moskovita and Very Lady).

One of its flagship brands is Icelands, which manufactures and markets over 500,000 duvets per year. Its products are present throughout Spain and are exported to such countries as France, Italy and Germany. Anne Igartiburu is the celebrity that represents the brand in Spain, and Icelands also sponsors the show that she hosts on TVE-1, “Corazón de otoño”.

The group has launched four new brands of products for the home on the market this year (Mcgiver, Very Lady, Moskovita and Butaka), a move which shows that the company is intent of becoming a major player in household goods.

source: Textiles para el Hogar