09/05
Icelands Renews its Brand Image

Icelands has a new look. In this connection, it has updated its logotype and expanded its product lines. Added to the traditional collection of duvets are such other items as blankets and a wide variety of complements including bamboo and sisal rugs, textile rugs, baskets and boxes made of natural fibres, centrepieces and aluminium vases, duvet covers and new plaids, candles, upmarket French quilting, etc.

Icelands chose Casa Pasarela in Madrid as the venue to unveil its new logo; taking part in the event was Anne Igartiburu, the celebrity who has been chosen to represent the brand for another year.

Icelands manufactures and sells over 500,000 duvets per year. Its products are present throughout Spain and are exported to such countries as France, Italy and Germany. In addition, Icelands sponsors the ‘Corazón de otoño’ TV show on TVE-1.

The Smart Market group continues to grow and build on its reputation as leading Spanish supplier in the home goods market. A glance at the company’s 2004 balance sheet reveals a 16% increase in revenues in relation to the previous year.

The group’s sales figures have increased since it started up operations an average of 57% per year. “This has been made possible by the policy of reinvesting profits as well as our in-house organisation”, points out Andrés Manzano-Dólera, CEO of the Group. In 1995, the company registered sales amounting to 459,000 euros, and last year its sales topped 23.8 million euros.

The SM group has launched four new brands of home goods on the market this year (Mcgiver, Very Lady, Moskovitta and Butaka), offering further proof of its bid to occupy a place at the forefront of the home goods sector.

source: Textiles para el Hogar