09/06
"Progressive, Aesthetic and Safe" a new corporate design for drapilux
drapilux is continually refining the durability,high quality and function of its decorative and curtain fabrics in order to improve the quality of space in all living working areas. As the European market leader for decorative fabrics in commercial property drapilux does not only provide innovative and functionally intelligent fabrics, but alos exceptional design quality. Further ongoing developements have now led to a throroughly revised brand outfit for drapilux with the goal of presenting the brand values adequately and adapting to the changing times in terms of desing.

The key value of the drapilux brand is "safety", on wich the new visual identity is based. The use of drapilux decorative fabrics has always provided the certainty of being able to materialise one's own individual style skilfully and attractively in any conceivable property. Progressive by nature, drapilux does not, however, only embody safety in terms of style, but also gives the decision-marker certainly concerning issues of flame-retardant features, acoustic performance, germ contamination of fabrics or the breakdown of harmful gases and annoying smells in the room.

All fundamental features of drapilux are combined in the new claim "progressive, aesthetic and safe", which reflects the high demands drapilux sets itself towards customers and the general public alike.

A conscious decision was taken to change the brand outfit in order to convey these values clearly and coherently. The cornerstone is provided with the redesigned logo - comprising the brand name and a corner enclosing it, symbolising safety as a key value of the brand while, at the same time, typifying clarity and reliability.

The new unmistakable design has been incorporated into all means of communicaiton. Apart from all print media the drapilux web site (www.drapilux.com) has been redesigned. It is a distinguishable by means of the new clearly structured design as a result of a more friendly-user layout, thereby helping to pass on information to customers quickly.

Also, the completely redesigned communication media for commercial property, such as hotels, offices and healtcare establishments, provides a quick overview and allows respective customers to be addressed in different ways.

The intelligent extra functions by drapilux - air, akustik, bioaktiv and flammstop - will each receive a new, distinct and strongly recognisable symbol. In future, the intlligent additional function of drapilux flammstop will be shown in grey. As part of the new corporate design drapilux bioaktiv can be recognised in a light magenta. Blue will be used to highlight drapilux air, and drapilux akustik will henceforth be symbolised by a green shade.

As a result of its high aesthetical and technological claim drapilux is releasing time and again new impulses in the world of decorative and upholstery fabrics. The new brand outfit of drapilux will convey clearly, both visually and unmistakably, the "progressive, aesthetic and safe" drapilux values.

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